jonas van gysel
section4 branding strategy
trust
truth
joy
to know where you're going, you need to know where you came from
mobile devices have transformed our lives
we deserve better
innovative technology that feels natural and human
humane is the next shift between humans and computing
the best human experience, ever
brand audit
️
-
humane
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thoughtful
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considerate
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authentic
-
innovative
-
creative
-
design
-
simple
-
care
-
inclusive
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diverse
-
natural
-
balance
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different
-
expensive
elite
less effective
brand identity
essence
the best human experience
tech built on trust, that brings joy
core
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design
-
AI/ML
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cloud
extended
(symbol)
Imran Chaudhri
designer, inventor, and innovator
&
Bethany Bongiorno
leader, and director of software engineering
(person)
thoughtful
loves great design
detail-oriented
tech-optimist
critical
good intentions
rebel
(product)
smart AI/ML-driven mobile device
(organization)
design-driven
intense culture
focused on shipping the best device
only the best
well-being, personal health
diverse team
different
relevant
sustainable
pre-purchase •••••
work together with authentic influencers
target creative (i.e. influential) people first
monthly keynotes and q&a to learn about humane's vision & products
daily podcasts
purchase •••••
start with 1 experience store
post-purchase •••••
humane lab where you can share experiences developing and designing for the platform
events with inspiration, opportunities on the platform
make a community/platform to connect people who share the humane️ vision
build relatonships with software engineers, designers that make unique experiences for humane's platform
engage with the community on relevant social media
help people get control of their (digital) lives
bundle multiple services in a monthly subscription. reward the relationship
sustainable minimal packaging with natural elements
helpful proactive intuitive thoughtful onboarding
communication is key. support your customers
data-driven personalization
data-driven metrics to improve the human experience
rec.
focus on experience and privacy first
invest in passionate people with the right values
build and protect your culture
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